"Communicative tools that create experiences connecting people to place transcending multiple media and interacting with as many senses as possible to create the desired effect ."
These visual elements Immerse you in the visuals/theme
They can position/showcase a brand or product
Done well these graphics establish a unique sense of place (place-making)
As part of a comprehensive plan they aid in wayfinding by providing landmarks
Often we design these communicative tools to create a lasting impression